How We
Work
No waffle. No six-month strategy deck. Just a clear process that helps you work out what matters, what to build, and what to do next.
A Simple, Strategic
Workflow
Understanding Your
Business
We start with your business. What is happening now, where the friction is, and what would actually make a difference. No AI jargon. Just clear understanding of your operations, bottlenecks, and opportunities.
Mapping
Opportunities
We identify practical AI use cases, bottlenecks, quick wins, and longer-term opportunities. We quantify ROI where possible and flag what isn't worth doing yet. Priorities based on value, complexity, and realism.
Planning the
Implementation
We decide what is worth doing first and create a clear roadmap. What to build, what to buy, what to skip. Sensible stages, realistic timelines, and clear ownership. No six-month strategy decks.
Building &
Implementing
Where needed, we help build workflows, systems, tools, or AI-supported processes. We work with your team, not around them. Integration with existing tools where possible. Training and adoption support included.
Support &
Iteration
Once things are live, we refine, improve, and expand based on what works. Real usage data beats assumptions. We help your team get better with the tools over time, not just on day one.
Typical Ways
We Work
Focused Advisory
For specific challenges, planning sessions, or expert input. Book by the day or outcome. Good for businesses that need clarity before committing to implementation.
AI Implementer
For founder-led support across planning and implementation. Ongoing partnership with regular check-ins, priority support, and hands-on build work. Best for businesses serious about making AI stick.
Delivery Projects
For custom builds, automations, workflow design, and engineering support. Fixed scope, fixed price, clear deliverables. No surprises.
The point is not to do everything. The point is to do the right things properly.
Get startedThis is usually a fit if:
- You run a UK small or medium business
- You know AI matters but need a clearer plan
- You want practical support, not generic training
- You care about outcomes more than hype
Let's work out
where AI fits.
- You'll talk to the founder, not a sales team.
- We'll tell you if it's a fit, even if the answer is not yet.
- The goal is clarity and action, not theatre.
Schedule a call with:
Ben Macdonald
Founder, LessClicks